MiVoucher has integrated its mobile commerce platform with eftpos solutions provider PC-EFTPOS.

This integration means Australian retailers running the PC-EFTPOS Integrated eftpos solution will have immediate access to the MiVoucher platform that was launched in Australia in September 2011.

MiVoucher is a patented solution that delivers mobile coupons, gift cards, payments and mobile-based loyalty program applications for retailers, marketers and brands. MiVoucher mobile delivered commerce can be redeemed via PIN entry into existing retailer eftpos terminals, without the need for new infrastructure investment.

Nick Saphin, Eagle Eye Solutions Asia Pacific executive chairman, said teaming-up with PC-EFTPOS extends the company’s reach to over 70 per cent of retailers that operate an integrated eftpos environment.