Google recently announced a new version of its powerful web analytics solution, Google Analytics. The new version of Google Analytics was unveiled at the EMetrics Summit in San Francisco.

Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and maximise online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customisable dashboards, improved map displays and plain language descriptions to make important information more accessible.

"At Geffen Records, we use Google Analytics to determine what website content is most valuable to music fans so we can craft the most effective marketing strategies," says Aaron Foreman, head of digital media, Geffen Records.

"As an early adopter of the new version of Google Analytics, we are impressed with the richness of the data and its ease of use that provides us with the most important information immediately,” says Lee Hammond, director of digital technology, Geffen Records.
In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords campaigns. 

Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates email reports that can be scheduled and distributed to colleagues.
"At Google, we’re focused on building powerful tools to help advertisers measure the effectiveness of their marketing dollars and optimise their business," says Paul Muret, engineering director, Google. 

"The new version of Google Analytics will give advertisers and site owners greater insight into their customers’ needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers."

With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilising more features and improved metrics, Google Analytics summarises data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries and pinpoint specific user details.