Lasoo.com.au is launching a retail application for the Apple iPad, enabling Australian users to search across hundreds of retail catalogues, products, retailers and brands from thousands of outlets.
Developed by the Australian digital marketing company Salmat, the Lasoo iPad application will enable Australian retailers to rapidly benefit from the engaging and compelling consumer experience.
“The Lasoo.com.au iPad app will make the device even more invaluable for the market savvy shoppers who download it and the retail marketing community,” said the head of Lasoo.com.au, Paul Marshall.
Lasoo iPad users will be able to search across retail products or browse catalogues on the high resolution catalogue viewer, taking full advantage of the 9.7-inch iPad backlit LCD. The integrated accelerometer allows for a seamless transition between a catalogue two-page or single page view, whenever the device is rotated onto its side.
The app covers advertised products from dozens of the country's leading retailers including Target, Big W, Coles, Dick Smith, Myer, Toys R Us, Aldi, Officeworks, Repco, Ikea and many more.
The Lasoo store locator makes use of the iPad's integrated GPS functionality to provide customers with directions to the closest outlet, along with a map, contact details and opening hours.
“The iPad creates yet another great platform for users to consume catalogue content while in the home and brings with it an exciting new phase of digital media delivery. For consumers, this means online retail searching and browsing is no longer restricted to a computer. It’s available on the mobile phone through m.Lasoo.com.au and the Lasoo iPhone app, and is now offered in high resolution for a superior customer experience on the iPad” said Marshall.
Salmat also provides retailers with the opportunity to extend their digital strategy, offering its mobile development services for individual retailers to create their own branded iPad app.
The company's Lasoo.com.au iPhone app has had more than 27,000 downloads since its launch last September and in excess of 750,000 mobile page views in March 2010.