French fashion label, Kookaï, has appointed Melbourne-based Retail Directions to provide the IT platform for its 32 retail outlets in Australia and New Zealand.

This project has enabled Kookaï to enhance the management of its trans-Tasman operations utilising Retail Directions’ integrated retail management system, improving the company’s day-to-day business logistics.

Kookaï managing director, Rob Cromb, says the business had outgrown its previous IT system.

“We needed a retail management system that would grow with the Kookaï brand and support us in all areas of the business across our Australian and New Zealand operations,” said Cromb.

Kookaï has opened four new boutiques this year on King Street in Perth CBD; in Claremont, Western Australia; on Acland Street, St Kilda, Victoria and on Oxford Street, Paddington, New South Wales. Another boutique will open in Newmarket, Auckland, New Zealand in November.

Kookaï is also looking at further expansion opportunities in Auckland, Wellington and Christchurch. It was this continuing expansion that prompted the need to replace the existing IT software system.

Prior to signing with Retail Directions, Kookaï was using a small scale, all-purpose POS technology and head office management system that was not specific to the retail industry.
“We were looking for an IT solution that offered seamless back of house technology and a POS system that is intuitive, user friendly and requires minimum staff training. Retail Directions’ software offers all of this; they really have designed their products with retailers in mind,” said Cromb.

Kookaï has deployed Retail Directions’ retail management system (RMS) for head office and warehouse management, and store management system (SMS). Both systems have been fully implemented throughout Kookaï and are currently being used across Australia and New Zealand by over 400 retail staff.

“The unified store management system has improved communication between the stores, stock warehouses and head office, and employee feedback indicates the system is much easier to use than our previous software,” he said.