Kmart has selected Hewlett-Packard (HP) to provide retail publishing solutions across 184 stores in Australia and New Zealand.
Expected to be rolled out in the coming months, HP Retail Publishing Solutions will enable Kmart customers to quickly and easily create a variety of personalised and creative photo products including photo books, calendars, canvas and posters, which can be produced in just one hour.
Kmart will also launch the Kmart Online Photo Centre, powered by Snapfish by HP, where customers can upload their photos online and order photos or gifts.
”We have chosen the HP Photo Centre Solution because it allows Kmart to deliver a new level of customer experience and creative photo products in-store not offered today,” said Adam Gradon, divisional merchandise manager, entertainment, Kmart.
“Not only will Kmart customers be able to choose from hundreds of products to help celebrate life’s special occasions such as birthdays, weddings, and holidays, but our customers will also be able to create their photo products themselves for pickup within an hour.”
The new Kmart photo centres – in-store and online – will replace the current silver halide solutions in each Kmart store with a new, digital dry ink solution that will significantly reduce the retailer’s carbon footprint and will help customers make smarter environmental choices when printing their photos.
The new Kmart photo centres will also be powered by the HP Photosmart ML1000 Minilab printer, enabling the retailer to reduce the amount of power, water and labour required for photo printing and eliminate the use of photo chemicals entirely.