UK department store John Lewis trailing ZBD’s fully graphic epaper display systems within its flexible format Exeter shop to strengthen its omni-channel strategy.

Several hundred of ZBD’s fully graphic epaper displays have replaced traditional print ticketing to provide customers with product information, pricing, promotions, reviews as well as QR codes in a digital format, all driven by NetTickIT from Pierhouse.

The project has been undertaken to automate the communication of offers and product information in-store, freeing up selling partners to focus on service.

“Our Exeter shop is our most omni-channel to date, and this technology is a key part of creating a really integrated experience for customers,” said John Lewis head of omni-channel, Karen Dracou, said.

“The tickets allow us to trial how we can break down some of the barriers traditionally associated with shopping through different channels, they have an option to include QR codes which allow customers to access information online, compare products and check stock.”