By Aimee Chanthadavong

As part of an ongoing goal to further engage customers, Ikea Australia has launched Klippbok, an application platform that allows customers to create innovative ideas from their iPad and desktop.

Based on the success of a moodboard site with Ikea fans earlier this year, Kippbok, which means ‘scrapbook’ in Swdeish, is a tool that gives users to the creative freedom to bring their ideas to life while developing moodboards, scrapbooks and even full roomsets.

Rebecca Darley, national marketing manger, Ikea Australia told RetailBiz this is another example of how Ikea continues buck the category trend by engaging consumers in a more interesting and interactive way.

“We know our customers are seeking inspiration when it comes to furnishing their home, and given the current retail climate, customers are looking for a way to experiment and try out new things, before spending money in store,” she said.

“An interactive tool like Klippbok gives them the opportunity to try new things, mix and match and take risks, before opening their wallet. Ikea wants to give customers the confidence to make decisions on how to furnish their home, and feel comfortable with their personal style and product choices.”

Users also have the option to share their inspiration with friends to get a second opinion on Facebook or post it on the Klippbok gallery.

The app was created and developed by The Monkeys and built by Nomad.

To watch a video on the Klippbok, click here.