Working around its philosophy of ‘making life easier’ for customers, Howards Storage World has launched a digitally interactive 2013 catalogue.

Working together with Cumming Agency and Studios, HSW has developed a catalogue that is device agnostic and web-based without the need to download.

This will compliment the retailer’s printed catalogue which features a series of 21 QR-codes that link to detailed how-to videos, interviews with celebrities and extended “how-to” articles.

The online catalogue comes part of Howards’ digital strategy where the company has recognised that consumers are looking to save time and money during their shopping experience.

“We have been overwhelmed by the incredible interest the 2013 catalogue has garnered from the mummy blogger collective,” Cathy Player, Howards’ organisational expert, said.

“This is very exciting for Howards as this is where real life stories are nicely revealed. We value and understand the needs of this demographic and feel well and truly aligned with this community through the positive response we have received.”

Social media connections are also facilitated and encouraged throughout the printed and digital catalogues with easy to use links to Howard’s own Insider Blog, Facebook, Twitter, Pinterest, YouTube and the Inspirations Rewards Program.