The decision was made after a successful pilot in Ted’s Cameras Highpoint and Southland stores in Melbourne.
“One of the key reasons we have chosen to implement HP technology is to move away from traditional chemical based photo production to a ‘greener’ method,” said Jason Robertson, photofinishing executive, Ted’s Camera Stores.
“HP was able to offer us environmentally friendly technology that will also enhance our customers’ creative experience.”
Ted’s Cameras will implement the HP ML1000, HP PM2000 and HP Photo Centres across all stores, converting from wet to new digital dry inkjet technology, which reduces carbon footprint and uses recyclable consumables.
All stores will offer an instant print and one hour creative photo service.
“This is the second big win for HP in the retail photo publishing space this month,” said Mark Loosschilder, business development manager, retail photo solutions, IPG, HP Australia.
“The environmental benefits and creative features of HP’s retail technology have been key factors in driving the positive response we’re getting from the industry.”
The new HP technology will enable Ted’s Cameras customers to create personalised photo books, calendars, greeting cards and DVD archiving, all of which will be new additions to the line up of products already offered by the retailer.
“The investment with HP opens up future growth opportunities for Ted’s,” said Robertson.
The new HP retail printing solution will offers Ted’s Cameras customers photos with a 200-year fade resistance, Bluetooth connectivity for easy mobile phone printing and the ability to create and develop up to 16 sizes of photos, photo books, canvas prints, posters, banners, calendars, photo cards and collage photo cards, DVDs, flip books and more.
The HP implementation will begin in October 2009 and is expected to be completed in February 2010.