Hewlett-Packard (HP)’s Imaging and Printing Group recently announced an extension of its partnership with Photo Direct, which will now offer HP’s range of Retail Photo Solutions to customers in Australia and New Zealand.

HP’s Retail Photo Solutions provide retailers with diversified photo printing services. The product range includes the HP Photosmart pe1000 Express Station, the HP Photosmart pm1000 Micro-Lab Printer and the HP Photo Centre. 

“The approach taken by Photo Direct is aligned with HP in that it is focused on delivering solutions as opposed to simply selling product,” says Christoph Schell, vice president, general manager, Imaging & Printing and Consumer Group, Hewlett-Packard South Pacific. 

“This customer-focused approach to doing business is what retailers require and expect and we look forward to a successful partnership.”

Photo Direct provides photo retailers with a comprehensive range of equipment, services and consumables from domestic and international manufacturers. The company has provided sales and support for HP Silverwire commercial digital photography solutions and software since June 2006.

“This partnership provides Photo Direct with an expanded offering of complementary solutions, which enables us to deliver greater value to existing customers and broaden our appeal to the marketplace,” says Tracy Lints, director, Photo Direct.

Photo Direct was formed in 2005 and has locations in Melbourne and Auckland.