SPOS won the prestigious Gold Award for In Store Category Management at the Point of Purchase Advertising International (POPAI) awards held in early October.

The winning entry¯the Colgate Oral Care Boutique¯was developed by SPOS in consultation with Colgate Palmolive management and installed into major supermarkets around Australia during 2005/06.

In a retail environment that is cluttered and confusing, consumers are turned off to the brand merchandising hype.

According to SPOS, consumers, brand managers and retailers alike all want what the Colgate Oral Care Boutique merchandising system incorporates: shelf systems that work, price tags that are simple and accurate, aisles that are open and attractive and product information displays that actually sell products.