Customer experience agency e2 partnered with Bupa to launch its Bupa Perth health experience centre.

Moving away from the away from the traditional health insurance retail services model, e2 was responsible to creating the design elements of the new centre creating a more inviting, interactive and experience-driven environment that would enable Bupa to engage with customers.

“Our brief to e2 was to create a branded environment that would set new industry standards and create an interactive customer experience,” said Gael Filippini, Bupa’s head of retail.

“Beyond an innovative and intuitive design, we really wanted our new store environment to enable our consultants to provide our members and non-members with tailored advice to suit their healthcare needs.”

Key components of the phased project included ideation of store design, customer journey mapping and development of a zoning strategy that delivers purpose and function to the customer and business.

“We were delighted to work in partnership with Bupa to help bring its health partner strategy to life through a collaborative and interactive store environment,” said Robbie Robertson, Managing Director, e2.

Bupa has also recently launched new retailing environments at Sydney’s Bondi Junction store and Melbourne’s Knox store.