Digital Screenmedia Association (DSA) has launched an Asia Pacific branch to give a new voice and create greater industry collaboration and education for the digital signage and interactive out-of-home media industry.

The international trade association will bring together the digital screenmedia ecosystem including retail and advertising network operators, hardware and software suppliers, telecommunication companies, agencies and media buyers to drive growth through information and networking exchanges while promoting best practice.

David Drain, executive director of DSA, said: “We are extremely excited by this opportunity to partner with DSAAP and bring our industry platform and expertise to Asia- Pacific. We look forward to working with DSAAP and the region’s industry leaders.”