The existing Catalogue Central and Stylehunter brands will be joined by two new digital marketing products, CC Mail and Catview, under the banner of CC Media.
The first digital company specialising in interactive advertising services for the retail sector, CC Media’s general manager Matt Berriman says retail marketers now understand the power of online.
With 15 million Australians online each month and with the increase in consumers researching on the internet, its critical retailers can effectively communicate with them.
“The current market is primed to embrace a digital company that guarantees interaction between retailers and their target audiences. We have already proven through our Catalogue Central offering that we can provide marketers with strong ROI and CC Media is the next step in ensuring they can connect with consumers in a multi-channelled approach, no matter where they are online.”
CC Media will allow retailers to engage with consumers across multiple digital touch points including performance-based mediums such as display, email/SMS marketing and online catalogue solutions. Through the use of heat map technology and user analytics, retailers now have the opportunity to capture detailed customer data and valuable product insight that was previously unavailable to them through traditional media.
Catalogue Central will become CC Media’s flagship brand, with demand for the online catalogue business continuing to increase. The business is already tracking at 53 per cent annual growth to date, on the back of 80 per cent growth in 2008. This growth is driven by the success of its guaranteed catalogue reads and ability to target specific demographics by utilising its 260,000 strong active database.
“This is an exciting development for retailers who can now take control of their digital marketing campaigns with guaranteed performance, high ROI and in-depth analytics to make better informed decisions during and/or at the end of their campaigns,” said Berriman.