Logistics company DB Schenker has adopted SMS as a key business tool to communicate with its domestic and international clients.

The exponential growth in online sales coupled with rising customer expectations has changed logistics and delivery into a minute-by-minute service.

Ron Koehler, CEO Schenker Australia, said local warehousing and distribution channels are under greater pressure due to rising volumes of products bought online.

“Customer expectations have risen so sharply that the logistics industry must further streamline how it manages the movement of millions of items,” he said.

The SMS service is integrated into the company’s end-to-end logistics system where text messages are used to streamline communication in the supply chain, from factory to end user, ensuring everyone stays informed about their orders.

“A text is sent to a customer when the goods leave the factory with details of calculated international and domestic lead times,” Koehler said.

“If there is a change in customer requirements or they aren’t there to take delivery, our system responds with re-calculated arrangements and informs the customer immediately.”