Dansk Supermarked A/S has selected SAP ERP Financials as the foundation to run the company’s financial operations and enable further business growth.

The Danish retailer selected SAP to manage and expand the financial operations of its six supermarket chains, including Salling, føtex supermarket, Bilka hypermarket, Tøj & Sko, A-Z and the discount chain Netto.

Recently, the retailer recognised that its home-grown legacy system posed a challenge to continuing its current growth path.

“As SAP is the dominant player in the European market, especially in Denmark, selecting SAP ERP Financials was a natural choice for us,” says Kurt Roland Andreassen, ERP program manager, Dansk Supermarked A/S.

“By implementing SAP software we made a strategic decision to prepare our IT systems to expand our market leadership position in Denmark and enable our European expansion plans.”

Dansk Supermarked selected SAP software to leverage SAP’s experience in financial management and replace its home-grown, disparate legacy systems with a centralised ERP system. To accommodate further growth, the retailer will utilise SAP ERP Financials to streamline and automate critical financial functions, such as core accounting, financial and management reporting, and performance management.

The company will further utilise SAP NetWeaver Business Intelligence to integrate data from the operations of all of its retail chains into one single system.

One of the key benefits for Dansk Supermarked will be a modernised reporting system with a user-friendly user interface for all operations. The centralised ERP system, featuring modernised reporting capabilities, offers Dansk Supermarked real-time financial information for all of its supermarket chains, providing the foundation and intelligence for informed business decisions.

”SAP is deeply committed to supporting food retailers in staying on top of the changing environment by utilising smart business software solutions,” says Darryl Owen, vice president of retail and wholesale, EMEA, SAP.

“SAP NetWeaver allows retailers to implement software solutions in bites, helping them to gain business benefits over time with the flexibility to adapt to any business strategy changes.”