With six laser printers and seven multifunctional devices, Ricoh Australia claims to offer the largest range of office colour laser printers in Australia.
Print speeds vary from ten to 55ppm in colour and 24 to 60ppm in black-and-white. Optional finishing accessories and software solutions means Ricoh has the flexibility to configure a document management solution to suit any retail environment – from small stores to large chains.
According to Sue McGinley, general manager, marketing, at Ricoh Australia, demand for colour laser printing will continue.
“At Ricoh we estimate sales of our colour devices to double this year and the entire colour printer market is forecast to grow by 35 per cent in 2006. We’ll certainly see more retailers purchasing colour laser printers or multifunctional devices as they come to realise the benefits of producing stand-out point of sale and promotional materials with efficiency,” she says.
“Research indicates colour documents can reduce visual search time by 80 percent, increase brand identification by 70 percent and increase individual perception by 60 percent, “says McGinley.
This is particularly true for retailers’ direct marketing, she says.
“The walk-in nature of shopfronts and retail environments makes printed POS materials crucial. Regardless of size, retailers need to maintain an on-going dialogue with their customers through brochures, posters, vouchers and other printed materials. Producing that collateral quickly and professionally is also important. That’s why you need to get the right colour device for your business needs.”
To help determine what device best suits an office application Ricoh has designed ColourEXPERT. This interactive tool is a new addition to the company’s SMARTOFFICE colour resource web site. It offers a personalised product
recommendation based on an individual’s particular business needs (visit www3.ricoh.com.au/OFFICEcolour/).
“For the smaller retailers we recommend the Aficio CL4000 A4 colour laser printer because of its low cost and superior output (1200 DPI) quality). Lang & Simmons Realty on the Central Coast uses the CL4000 to produce all its handouts, flyers and window cards. For bigger retailers with large volumes of documents to print we recommend the Aficio 5560 colour laser printer,” says McGinley.