South Australia’s Burnside Village has become the first major shopping Centre in Australia to showcase the inside of the centre to shoppers and prospective tenants using Indoor Google Street View as part of Google Maps’ Business Photos initiative.

The 360 degree navigation technology works like Street View so viewers can virtually window shop over 100 shops, cafes and restaurants in the Village – 24 hours a day, 7 days a week and 365 days a year.

Burnside Village’s Virtual Tour is the biggest retail tour in Australia with 960 HDR (High Dynamic Range) images linked together into 80 panoramic photos to cover the entire interior of the centre.

Burnside Village centre manager Ric Walker said the Google Street View technology and Google Business Photos allows Burnside Village to engage with customers and prospective tenants alike.

 “Vacant space at Burnside Village is rare and hotly contested but when vacancies occur it will now be easier for prospective tenants to get a feel for the Village, particularly where leasing decisions are being made interstate or internationally,” he said.

“The technology will also allow shoppers to virtually walk through the entire shopping centre and easily view the high quality International and local brands on offer at our centre.”

“The use of Indoor Street View forms part of the Village’s digital strategy which also includes social media, digital newsletters, video and a new interactive website, launching next month.

“The Village is dedicated to continually enhancing the experience of visiting the Village – both in person and online.”

The Indoor Street View tour of the Village is displayed in Google Maps, Google Search and Google Places. Burnside Village also plans to integrate Indoor Street View into its social media channels and website.