Epson has a range of printers that suit both front of house marketing needs, reliable direct point of sale (POS) printing, and back office requirements for speed and efficiency.
Epson Australia’s director of marketing communications Mike Pleasants says Epson’s large format inkjet printers are used by retailers to produce high quality full colour marketing and display materials.
“From posters A0 size and above, A4 counter stands, original photos and other forms of POS and collateral material, Epson’s large format inkjets are ideal for cost effective short print run and one off production,” he says.
“Epson also leads the Australian market in POS printers – at check outs and cash registers. These printers can produce 4 colour messages on roll paper to create special offers and drive customer loyalty and return purchase,” he adds.
Epson’s laser printers can produce colour brochures and display material up to A4 size for those cost effective longer print runs needed for distribution to customers, as well as handle back office copying and faxing jobs.
Pleasants points to a number of trends within the retail sector. Firstly, he sees a preference for inkjet printers – large format or up to A3 size – to deliver the image quality and colour range that only inkjets can produce cost effectively over short print runs.
He also sees multifunction colour laser printers replacing single function mono lasers due to a small footprint, good performance, versatility and an affordable price.
Retailers are also, he says, migration from monochrome printing to colour printing as it can be used for in store POS materials, as well as invoicing and back office work.
“There is an increasing use of versatile four colour POS printers at the cash register to produce special offers to entice customers back to the store and, Pleasants says, there has been the introduction of projectors for instore video material to add sound and movement to the marketing message. Retailers who ignore these trends will be left behind. Retail marketing is about colour, movement and lifestyle,” he says.
“Epson’s printers and projectors cost effectively add this to the marketing mix, even for small retailers who can switch between lasers for long volume colour brochure print runs and outstanding quality one-off poster and display material from Epson inkjet printers. And, at the point of sale, capture customer attention with colour receipt printers that make special offers.”
Epson AcuLaser C2600N is what Epson calls a “monochrome now – colour tomorrow” laser printer that switches between the two printing modes immediately with no upgrade or changeover costs. It can be used as a single toner monochrome printer and can print higher volumes using four black toner cartridges.
Configured as a monochrome printer (one black toner cartridge) the C2600N retails at $1359 including GST. Configured as a colour printer (one black and three colour cartridges) the cost is $1659 (including colour cartridges) including GST.