Melbourne music man Dean Cherny has released an app-based music subscription service for retailers.

storePlay provide retailers and other commercial premises access to 100 per cent legal downloadable playlists, which can be tailored for their customers and stores. For example, retailers can choose to play more chilled out music for quiet mornings or upbeat tunes for a busy Saturday trade.

The app has been created with the assistance of digital agency WeAreDigital who has been the force behind many of Australia’s retail websites and apps including Country Road, Foot Locker, sass & bide and Spotlight.

According to Dean Cherny, storePlay has been designed to increase dwell time and provide a positive sensory experience to encourage customers to spend more given how paramount customer experience is in a challenging retail environment.

“storePlay was an idea that I had about four years ago and it is incredible to see it finally come to life,” he said.

“I have been in the retail music business for 25 years, and the feedback I’ve received from my clients has allowed me to create what I believe to be the ultimate music service for businesses.”

Businesses can subscribe to any combination of the eight playlists, which cover genres from Pop, Dance, Cool Cuts, Groove, Party Pop, Hip Hop, Easy Listening and PPCA (Phonographic Performance Company of Australia) Free Grooves.

"As an international brand Karen Millen is a market leader in style and sophistication so it's important that our in-store technology reflects our brand ethos,” Emily Anders, Karen Miller marketing and e-commerce manager, said.

“As we begin to rollout the use of iPads in-store it seemed a natural fit to move to the storePlay platform. Our customers and staff love the music, and our store managers love that they able to have more control over their store environment.’

In addition to providing music, storePlay can also manage the licensing and public performance fees on behalf of its clients. Penalties apply to any business that plays music without the appropriate licences. storePlay allows its customers to pay these fees on a monthly basis ensuring they avoid these fines.