Leading global retail bank, payments, and shopping service, Klarna, continues to serve as a growth engine for merchant partners with Australians shopping at over 25,000 merchants using the Klarna app.

Flexibility, convenience and an ecosystem of retailers has Klarna well on its way to becoming the ultimate shopping service and highlights Klarna as more than just a payments provider, differentiating it from other major Buy Now Pay Later (BNPL) players in the market.

Here are five things you’re missing out on by not partnering with Klarna.

1. An unparalleled marketing and technology partnership

When you work with Klarna, you don’t just get a payment option, you get a marketing partner and access to their marketing power, knowledge and technologies.

Klarna provides an on-site messaging tool for merchants to let their shoppers know Klarna is available as they browse. Assets include top-strip promotion, pre-made banners, payment footers, and a Klarna FAQ page. The look and feel of the assets can be changed to match brand requirements.

Klarna also provides advice on how to highlight the unique value of BNPL options at checkout through email communication, social channels, paid media activations, in-store messaging, and exclusive offers or discounts.

As a Klarna partner, you get access to technology that will help you increase sales, and in turn, your top line results. Klarna understands the marketing pain points faced by businesses and implements technology that solves these broader issues. For example, Klarna has a technology called APPRL  which brands can use to drive efficiencies within the influencer channel.

Klarna also has the functionality and technology to help brands scale their display marketing within channels such as Pinterest, Snapchat, Facebook and Instagram through their AI powered ‘Dynamic Ads’ tool, as well as provide users with an AR powered personal shopper through Hero where users get a best-in-class at home shopping experience.

2. Drive more traffic to your store

By partnering with Klarna, you are able to offer shoppers a new way to pay with four interest-free payments both in-store and online. When Klarna is integrated into the online checkout, brands can increase traffic, sales, and loyalty.

Shoppers can access Klarna’s shopping ecosystem through their app, which then connects them through to a range of online stores, inspiration, collections and deals. The Klarna shopping app is dynamic and personalised to each individual shopper to serve content that is relevant to them. The brands that each user is shown within the app can update every day ensuring that the experience is ‘fresh’ and ‘smoooth’.

3. Global experience to support expansion

As a global player in the payments market, Klarna has a long history and extensive experience working with the best retailers in the industry and knows how to tailor to individual needs. Klarna works with 250,000 brands including H&M, Sephora and Asos, and serves 90 million shoppers worldwide. Klarna also helps retailers scale globally and can easily ‘go live’ in other regions with a single integration. Klarna works with industry experts including e-commerce platforms and payment providers to make integration effortless.

4. Connecting shoppers with the brands they love

Klarna is more than a BNPL service; it’s a shopping experience that elevates the purchase journey. For stores that aren’t already listed on the app, shoppers can simply type in the name of the store or the URL in the Klarna browser, and Klarna will do the search and connect itself as a payment option.

The Klarna app allows retail partners to be seen across different points through the shopping journey, connecting shoppers with retailers at the right time. Klarna’s CRM functionalities such as EDM, push notifications, and in-app messages make sure that shoppers easily find what they’re looking for, can save it to their collections and buy it when they can and want to. The Klarna marketing team also acts as an extension of the brands and can utilise other digital channels to help drive brand awareness and more volume to site.

5. Converting browsers to shoppers

Klarna research shows that more than three-quarters of shoppers (78%) say it’s important for them to have a choice in payment methods. Giving shoppers the ability to split their payments over time increases spending power, and customer satisfaction.

In addition to being able to shop with any brand, Klarna shoppers can create wish lists by clicking the ‘Save’ icon and share them with friends and family. This is ideal for events like the upcoming festive season. Klarna has pulled together wish lists for all interests, budgets and audiences for gift giving inspiration. In the Klarna app, shoppers can also enable price drop notifications to save them time searching for the best price.