PANDORA Jewelry has announced that Australian revenue grew by 39.5% in 2015 to DKK 1.12 billion (AU 240.62 million). The company’s global revenue in 2015 increased to DKK 16.7 billion (AU 3.58 billion).

“The results demonstrate that there is continued strong demand for PANDORA in Australia,” said Brien Winther, President of PANDORA, Australia and New Zealand.

 Australian growth was driven by increasing sales of Charms and Bracelets and by a strong performance in the Rings category.

“Like Charms and Bracelets, our approach to Rings encapsulates PANDORA’s concept of personalisation, giving women endless possibilities to express their unique style,” said Winther.

 According to Winther, successful new launches, such as the introduction of the PANDORA Disney Jewellery Collection, helped fuel continued strong sales-out growth in Australia. More important than that however, was the commitment to building and strengthening the branded store network.

“Strong retail execution is extremely important to us. Our retail teams have done an exceptional job of providing a world-class experience for our customers, which in turn drives revenue,” said Winther.

“As we strive to become the world’s most loved jewellery brand we must continue to put the customer at the centre of everything we do,” he said.

A net total of 5-10 concept stores are expected to be added annually in Australia until 2018.

Revenue in Australia and New Zealand is expected to increase more than 30% from 2015 to 2018.

“We’re focused on long-term sustainable development. We launch new products seven times a year, ensuring freshness in our stores year round and a portfolio of highly commercial products,” said Winther.

PANDORA has now had 10 consecutive quarters of same store sales growth of over 20%.

“We believe the current growth will soften somewhat in 2016, however we still expect to exceed 10% this year,” said Winther.

“PANDORA merges traditional craftsmanship with modern technology to create high quality, contemporary designs at affordable prices, so we are in a good position to see continued success,” he said.


World-renowned for its hand-finished and contemporary jewellery at affordable prices, PANDORA designs, manufactures and markets jewellery made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA’s stylish and feminine jewellery captures the unforgettable moments and personal values in life. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 9,300 points of sale, including more than 1,800 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 16,700 people worldwide of whom approximately 11,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA’s