Leading the pack of best commerce retailers this year are Woolworths and Coles, according to Power Retail’s coveted list of top 100 retailers.

Catch, ASOS, The Iconic, GraysOnline, Kmart, JB HI-FI, Myer and Target were also named best-of-breed leaders in the commerce industry, coming in close behind Coles and Woolworths.

But it was the two grocery giants, who account for almost 10 per cent of retail sales in Australia, that led the pack, with Woolworths taking out the top spot with a score of 88.92 and Coles coming in closely with a score of 84.61.

It was their customer engagement, delivery options and user experience that saw them take the coveted spots, according to Power Retail.

The awards are judged on a number of metrics including search capabilities, time on site, accessibility, delivery options, payment options, pages viewed, number of mobile users and more.

The overall success of entrants depends on their overall ranking across metrics as well as consumer sentiment surveys.

Grant Arnott, Managing Director of Power Retail said the winners truly represent the beast of the best in the Australian retail sector.

“Our Top 100 has become an esteemed achievement for online retailers since our launch in 2013. Our advanced method of assessing retail performance allows us to track who is going from strength to strength, who is lagging behind customer expectations and then most importantly, what retailers can do to improve,” he said.

“As our list and data platform evolves, it will be interesting to see who will improve their service and continue to dominate this year and beyond as the competition gets more and more fierce.”

The 2019 E-Commerce Leaders’ Playbook also includes case studies and key insights and tips for online best practice strategy.

The playbook also talks about the future of e-commerce, with predictions that personalisation, the merging of online and offline and integration of computing data and algorithms will be huge areas of growth.