By Aimee Chanthadavong

Online media company Yahoo!7 and online comparison shopping destination Getprice have joined forces to create a new online comparison shopping initiative – Yahoo!7 Shopping.

Damon Scarr, Yahoo!7 national media sales director, told Retailbiz that Yahoo!7 and Getprice have been working closely together over the last few months to help visitors make informed online purchasing decisions.

“Yahoo!7 aims to helps Australians access the content and people that matter most to them – from real estate, entertainment, jobs and now online shopping.,” he said.

“The service is designed to assist Yahoo!7 visitors make informed online purchasing decisions, compare products quickly and easily and help them find great deals on products from Australia’s biggest retail brands.”

“Getprice was chosen because of the breadth of its offering and the fact that it gives Yahoo!7 visitors the ability to search for millions of products from over a thousand merchants without having to browse individual websites or other online stores.”

The site will be available on the Yahoo!7 Network and will provide independent price comparisons for over 2.4 million products from 1000 merchants in 500 individual categories.

It will also fully integrate with Yahoo!7 Answers. Each time a visitor searches for a product on the Yahoo!7 Shopping site, the same search will be conducted on Answers to find questions and answers about the product. The integration of Yahoo!7 Answers will provide Yahoo!7 shoppers with more pre-purchase information about what they are looking for, and help them make the decision about what to buy at what price and from what store. 

Scarr also said that by providing this service Yahoo!7 is furthering its goal of forming partnerships with industry leaders.

“Yahoo!7 has now strategically partnered with the top four Australian portals that provide listings for employment (SEEK), motoring (, property with and now shopping with the addition of Getprice,” he said.

Getprice includes retail brands such as Big W, Dick Smith Electronics, Rebel Sport, Officeworks, Supercheap Auto, Bing Lee, Apple, Dell, Charlie Brown, Clinique, Hewlett Packard, Billabong and Sony.