WPP has partnered with leading open SaaS ecommerce platform, BigCommerce to offer omnichannel solutions to help clients drive growth and maximise sales across advertising channels and marketplaces.

The partnership provides WPP with priority access to new product tools on both BigCommerce and data feed management platform, Feedonomics, in addition to providing APIs and data sets that will enable WPP agencies to develop unique insights for clients across product, trend and purchasing data.

As BigCommerce’s inaugural data partner, WPP receives priority access to alpha and beta products, as well as platform integrations including Amazon, Meta, Google and TikTok. T

WPP will help shape product development and innovation at BigCommerce with commerce specialists joining product and partner councils, in addition to receiving access to a custom training program and certification pathways.

WPP executive vice president of strategic partnerships, Nilufar Fowler said, “With the rise of social commerce, direct-to-consumer purchases and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer. WPP is a leader in commerce services, alongside our strength in strategy, media, creativity and integrated experience, and this partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”

BigCommerce chief sales officer, Marc Ostryniec added, “Bringing WPP’s global capabilities to our joint customers is of tremendous value. We are already unlocking opportunities for joint customers worldwide to drive revenue and accelerate growth by bringing to market truly innovative solutions for omnichannel commerce.

“As BigCommerce continues to expand its global footprint and move upmarket, we remain focused on modernising the commerce experience through our world class partner ecosystem to help brands grow and succeed.”