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Worldpay adds Google Pay integration for merchants

Global leader in financial services technology, FIS has integrated Google Pay into its Worldpay Hosted Payment Page (HPP) product for online merchants to ‘turn on’ Google Pay and enable express online checkouts.

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As consumers increasingly turn to online shopping during the COVID-19 pandemic, digital payment methods can help reduce friction in the online checkout process. According to a recent survey from Baymard Institute, 23% of card abandonments during checkout were due to a “too long/complicated checkout process.” By using Google Pay, a shopper no longer needs to enter their contact, payment, and address details – they can authorise payment using biometrics such as fingerprint or face scan – or entering their Google account password.

Worldpay Merchant Solutions general manager – global ecommerce for APAC, Phil Pomford said, “Now more than ever, consumers are swiftly moving online for shopping, so deploying quick, secure, user-friendly options at online checkout, like Google Pay, will be where merchants can gain an edge in an increasingly competitive market.”

He added: “Because online shoppers have more choice than ever, it’s vital that merchants deliver the most seamless and simple buying experience possible. Google Pay makes a truly express checkout where a single input from the shopper completes a purchase in seconds.”

Goggle director or emerging commerce platforms, Spencer Spinnell commented, “This technical integration into Worldpay’s global eCommerce payment pages will make it even easier for merchants to enable our payment solution. Our goal with Google Pay is to deliver a fast, secure and easy shopping experience for consumers, especially online where cumbersome checkout experiences can be a barrier to sales.”

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