Woolworths has partnered with leading customer engagement platform, Komo Technologies, to create a digital Engagement Hub designed to educate young Australian netballers on the role of nutrition in sport.
The netball campaign is the second for Woolworths from Komo, following a successful proof of concept project created to support the retailer’s partnership with Surfing Australia.
The new campaign builds on Woolworths’ sponsorship of Woolworths NetSetGO – Netball Australia’s official starter program for kids aged five to 10 – to teach children how healthy food choices can help them enjoy their sport and achieve their goals.
The Engagement Hub uses gaming visuals and concepts such as badges, shareable player cards and leader boards linked to a wide variety of interactive games.
Players can create a personalised player card, choose their avatar and earn, collect, and store badges by playing games for the chance to win prizes, including becoming the Woolworths NetSetGO Little Leader and walking the teams onto the court at the Suncorp Super Netball (SSN) Grand Final. Kids will also receive personalised tips and tricks on picking and eating fresh.
The digital Engagement Hub forms the centrepiece of an integrated campaign across broadcast with Fox Sports, plus a range of social assets delivered by Woolworths’ agency partner M&C Saatchi Sport & Entertainment.