Scentre Group has launched its biggest ever Westfield promotion, giving customers the chance to win $10,000 every day, as well as over $5 million worth of ‘Spend & Get’ prizes.

The promotion, available across all Westfield centres in Australia until 1 April 2021, offers the chance to win daily cash prizes from a $1 million prize pool and over 250,000 ‘Spend & Get’ instant prizes from retailers including L’Occitane, Napoleon Perdis, Even Cinemas and Kidstuff.

Customers are invited to enter the draw by downloading the Westfield Plus app and scanning their member card at the Westfield Concierge desk.

The promotion is supported by a TVC campaign across channel 7, 9, 10 and Foxtel, digital amplification across YouTube, Facebook, Instagram and paid search, as well as broadcast on the Westfield SmartScreen and SuperScreen network of over 1,500 screens and other in-centre activations.

Westfield iQ research has shown that customers are optimistic about the current environment and are looking to Westfield for fun, pleasurable experiences.

Scentre Group chief customer and business development officer, Phil McAveety said the strategy is focused on customers and creating the places more people choose to come, more often, for longer.

“We want to build on the optimism we see and offer more reasons for customers to visit us. Enhancing the customer experience by surprising and delighting on this scale creates a point of difference and more opportunities for our retail partners to connect and interact with customers,” he said.