Content commerce and in-stream checkout pioneer, Vudoo has launched its platform to the international market with the opening of an office in London, marking the first step in its global expansion plans.

To support Vudoo’s next phase of growth, the company has appointed Nathalie Curtis-Lethbridge as global chief growth officer and managing director for EMEA and North America and Dileep Yogasingham has been promoted to director of strategic accounts for EMEA, relocating from Melbourne to London.

In addition, Vudoo has made some key changes to its team based in Melbourne, welcoming Manuela Cadd as head of strategic business partnerships, Scott McGrath as senior business development manager and Sebastian Vasta as customer success manager.

The London office will service Europe, the Middle East, Africa and initially North America. Vudoo also plans to announce more hires, appoint regional managing directors for the North America and APAC regions and open offices in North America in the next 12 months. 

Founded in Melbourne, Vudoo has established partnerships with global clients including Forever New, S&P Global and Kohler, facilitating executions in campaigns across brands like Hilton, Samsung, Moët & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot and Sunday Riley. 

Vudoo global chief growth officer, Nathalie Curtis-Lethbridge.

Vudoo co-founder and CEO, Nick Morgan said, “We’ve seen fantastic results across our existing customers, and with a global boom in retail media networks and content commerce, the time is now to bring Vudoo’s unique solution to a global client base across all media touchpoints.

“Nathalie’s incredible experience, expertise and connections in content, technology and monetisation, and her experience at helping her clients scale and grow make her a perfect fit for Vudoo. Her passion for innovation and guidance in helping us to deal with the high velocity increase of interest in our solution to date has been invaluable and we’re thrilled to now have her on board as part of the Vudoo team to support our global growth.”

In the future, Vudoo plans to develop tools for Connected TV (CTV) platforms to enable streaming and Video on Demand audiences to discover and purchase products within advertising and video content itself.