Following a successful testing period that attracted 50,000 shoppers, teenager Alex Danieli is looking to official launch the lifelike virtual shopping mall in October.

The 360º Mall was developed by the now-16-year-old boy that offers shoppers the opportunity to ‘walk through’ the shopping centre using their keyboard to shop directly online with the stores housed within the mall.

Danieli said the mall has attracted over 100 paying national brands.

“There is no denying that online shopping has seen a huge boom in recent years. However, this multi-billion dollar industry provides something of a lack lustre experience for the consumer,” he said.

“The 360º Mall takes that same online shopping format and transforms it into an interactive and entertaining experience that is the next best thing, if not better, to jumping in your car and driving to the local mall.”

The mall has also been designed for mobile usage, allowing retailers to expose and expand their customer base. Retailers also have the luxury of no contract periods or no minimum store fees.

“Retailers have a zero-risk opportunity to try out the country’s hottest new marketing opportunity. We have already signed up some of Australia's leading brands including SABA & Sportscraft and, with room for hundreds of new stores, there is still space left for companies who don’t want to miss out,” Danieli said.