True Alliance, the parent company to some of the world’s leading brands, has partnered with online customer acquisition agency dgm to grow the company’s online businesses in the Australian market.

True Alliance’s brands include Lacoste, Ben Sherman, The North Face and Reebok.

True Alliance head of digital Tim Knight said the working partnership with dgm will involve close collaboration to grow True Alliance’s online businesses.

“Our brands are the most sought after and accessible brands in the fashion, outdoor, sports and luxury retail categories. Our goal for online is to continue to build the strong relationship with customers that our bricks & mortar retail and wholesale businesses enjoy,” he said.

“We are an omni-channel business and we needed an online partner that understood the requirement to build the online business while at the same time increasing traffic into our offline retail stores. A tough challenge, but one we believe dgm is best equipped with people, skills and tools to undertake for us in the Australian market.”

dgm will provide PPC and SEO, launching the brands’ ecommerce sites, adding conversion management, affiliate marketing and lead generation in the coming months.

“To work with such a world class group of brands and bring them to the Australian market is a great vote of confidence for the quality and range of services we offer at dgm. With the various performance channels under one roof, True Alliance has access to a comprehensive customer acquisition strategy at their fingertips,” dgm, head of search Cem Bali said.