Toys”R”Us has launched a new online initiative, ‘10 Days of Play’ with tips, tricks, games and activities to keep  children entertained during COVID-19 restrictions.

Launched last week on the Toys”R”Us website, YouTube and social channels it features a video with Toys”R”Us marketing manager, Tristan McLindon and his three children involved in activities with the Blue Heeler dog character, Bluey.

The video has been viewed by more than 130,000 people so far, with McLindon appearing in a different activity each weekday, for 10 days, offering those who submit ideas the chance to win prizes.

Toys”R”Us has also launched, wait for it…. a ‘toilet roll challenge’ inviting people to send in photos or videos of their best toilet roll creations for the chance to win a LEGO or Bluey toy pack, with winners announced on April 2.

The company is also offering grandparents free shipping on their toy purchases in the wake of COVID-19 social distancing measures, with many grandparents unable to visit their grandchildren for special events. In Australia, more than one third of toy purchasers are made by grandparents.