TikTok For Business has introduced #AdTok, a world-first initiative that will demystify TikTok for marketers in Australia and New Zealand by helping brands unlock the power of the platform.

Through the dedicated hashtag, #AdTok will become an evolving and accessible destination providing businesses with informative and educational videos created by TikTok For Business, brands and top creators.

Designed to help businesses learn more about how to engage with the TikTok community and find success for their brand on the platform, #AdTok will feature marketing tips, creative inspiration and examples of successful TikTok campaigns. The launch of #AdTok will be supported by an integrated marketing campaign, including print, online and social ad executions.

TikTok Global Business Solutions general manager for Australia and New Zealand, Brett Armstrong said TikTok For Business is always looking for ways to empower brands of all sizes to meaningfully create, connect and grow through the platform.

“At TikTok, we see #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity,” he said.

At launch, McDonald’s Australia, Vegemite and Cottee’s Cordial have remade their most iconic ads for TikTok to show how their creative can be reimagined for the platform, bringing their brand and campaigns to life in a uniquely TikTok way.

“With the launch of #AdTok, we hope to inspire businesses of all sizes to reimagine their marketing on TikTok and embrace authenticity and creativity to tap into the hard-to-reach audiences that can be found on our platform,” Armstrong said.

“Our community loves it when brands show up and create content that speaks their language and allows for genuine connections. With inspiration from some of Australia’s most loved brands, our team and our creators, we hope the resources on #AdTok will help make harnessing the power of TikTok even easier.”