Australia and New Zealand’s leading fashion, sports, beauty and lifestyle retailer, The Iconic has launched a dedicated Home destination, providing customers with a curation of contemporary homeware brands.

The Iconic Home delivers everything from bedding, towels and bath accessories to aromatherapy and stationery, from over 130 leading brands including Aesop, Country Road, Seed & Sprout and Sheet Society, as well as an exclusive line of premium linen bedding from AERE Home.

With a focus on more sustainable and contemporary products, almost half (45%) of the Home assortment is shoppable using The Iconic’s ‘considered edit’ – an onsite filter that makes it easy to shop via six unique sustainability values.

The Iconic CEO, Erica Berchtold said, “We are thrilled to announce the launch of The Iconic Home and offer our Australian and New Zealand customers more choice when shopping with us. It is a testament to our unwavering commitment to offer an unrivalled shopping experience in line with their evolving needs.”

The Iconic’s new Home destination follows the launch of Wellness, Beauty and Kids Toys categories last year, and more recently, The Iconic Adaptive Edit to better serve customers living with disability and other access needs.