Australia and New Zealand’s leading fashion and lifestyle platform, THE ICONIC has launched its first beauty campaign, ‘I Am Iconic’, marking the retailer’s continued focus on strengthening its beauty offering.

After launching into the beauty category in August 2020 with 35 brands, THE ICONIC is now home to over 220 leading international and local brands including MAC, Estée Lauder, Clinique, KORA Organics, Benefit, YSL, Giorgio Armani, Lancome, Redken, Shu Uemura, and more.

The campaign is a celebration of beauty and is brought to life by a range of iconic faces, representing beauty across gender, age, ethnicity and culture, featuring Indian-Australian beauty influencer Rowi Singh, TikTok creator Millie Ford, artist Catherine McGuiness, model Levi Neufeld and others.

THE ICONIC chief customer officer, Dean Chadwick, said, “We are incredibly excited to launch our first beauty brand campaign as we continue to strengthen our footprint in the beauty category. When we entered the market, we wanted to ensure we did so in a way that is true to our brand and values, and ‘I Am Iconic’ represents just that.

“We hope our new campaign inspires people to be creative with how they express their individuality through make up, fragrance, skincare, wellness, and more. This is just the beginning of ICONIC Beauty as we continue to offer the one-stop shopping destination for Australian and New Zealand customers.”  

As part of this launch, THE ICONIC will introduce an onsite refresh that heroes its beauty offering. The campaign will run for approximately four weeks across owned, earned, and onsite channels.