Leading Australian and New Zealand online retailer, The Iconic, will transition its parcel packaging to 100% recycled satchels and is the first major ANZ retailer to do so.

Made from 100% recycled plastic, and debuting an updated aesthetic, the new Iconic satchels are certified under the GECA’s (Good Environmental Choice Australia) Recycled Products Standard.

Customers are encouraged to continue recycling the packaging via REDcycle bins at major supermarkets nationwide. Under the REDcycle recovery initiative, soft plastic packaging is upcycled to produce new products such as benches and outdoor furniture.

Since 2018, The Iconic has been a signatory of the Australian Packaging Covenant (APCO) and at its Annual Summer Show last year launched its 2022 Sustainability Strategy which includes a commitment to a holistic five-point packaging target plan. The new satchel initiative marks significant headway towards its target of transitioning 100% of all its shipping packaging to be made using recycled content by 2022.

The Iconic sustainability lead and global fashion chief sustainability officer, Jaana Quaintance-James said, “As Australia and New Zealand’s leading fashion and sports destination, we are wholeheartedly focused on our continued commitment to drive positive sustainability and environmental outcomes via our mantra of ‘progress, over perfection’.”

She added: “Packaging is a huge part of our sustainability strategy and after a twelve-month search, we’re incredibly proud to offer our customers and wider industry an improved satchel alternative. Made from 100% recycled materials, it’s a great feeling to know that our new satchels have had a previous life and will continue to do so when recycled properly via REDcycle bins.

“We know we still have more to do to successfully achieve all five of our 2022 packaging targets, and through our progress, we hope to encourage other large businesses to recognise their part in driving collective, actionable change.”

Customers will begin receiving orders in the new look, 100% recycled satchels, with the full roll-out completed later this year once the existing black satchels have been utilised.