The Iconic and AirRobe have unveiled a market-first feature that allows customers to add past orders made on The Iconic to their AirRobe Circular Wardrobe in one click. 

The new ‘add past orders’ feature builds on The Iconic’s existing partnership with AirRobe, and offers customers further opportunity to extend the life of their clothes.

Previously, customers could add new purchases while shopping on The Iconic to their AirRobe account with an option upon check-out. The latest development will allow all previously purchased eligible fashion items to be added to AirRobe, where customers can resell, rent or recycle pre-loved purchases.

AirRobe general manager, Beth Glancey said, “Our market-first partnership with The Iconic goes to the heart of what conscious consumers are demanding – easy, more sustainable fashion. At AirRobe we believe in making re-commerce as easy as possible.

“We are on a mission to scale the adoption of circularity through our one-click technology for customers, at the point of purchase. Enabling customers to add their past orders from The Iconic to AirRobe, is just another step towards creating a sustainable circular fashion industry.”

The Iconic chief commercial and sustainability officer, Gayle Burchell said, “As Australia and New Zealand’s leading fashion and lifestyle platform, our social and environmental responsibility is at the core of everything we do.

“The integration of past orders is a proud milestone in our partnership with AirRobe, offering our customers the ability to seamlessly participate in the circular fashion economy. With the click of a button, customers can prolong the lifecycle of their purchases and help reduce fashion waste, whilst making their wardrobe work for them. It’s an exciting moment for our sustainability journey and further cements our vision to bring on the future of shopping.”