A leading open SaaS ecommerce platform, BigCommerce has launched a composable ecommerce experience for UK-based global lifestyle brand, Ted Baker.

Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s partner network to strengthen its position as a digital-first brand. 

BigCommerce engaged Wunderman Thompson Commerce to integrate Bloomreach’s content management solution and search and merchandising solution, Bloomreach Discovery, into the Ted Baker store to drive more relevant shopping experiences.

With its new multi-storefront headless platform, Ted Baker will manage its global online presence from a single store and streamline day-to-day back-end employee operations while offering customer experiences tailored to the needs of each market.

The company’s 12 regional storefronts will be fully localised and shoppers will be able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars and euros. 

“Central to Ted Baker’s future-looking growth strategy is adopting a digital-first approach that supports our endeavour to offer a premier shopping experience for our customers and build brand awareness beyond Europe,” Ted Baker chief information officer, Leon Shepherd said.

“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”  

BigCommerce senior vice president and general manager of EMEA, Jim Herbert said, “We are pleased to be working with one of the UK’s world-renowned fashion and lifestyle brands as it digitally transforms its business to drive growth and improve its competitiveness.

“BigCommerce’s headless multi-storefront solution, consumed through enterprise-grade APIs and partner solutions, enables Ted Baker to deliver rich product and customer experiences to bolster online sales.” 

BigCommerce’s in-built integrations to Adyen, Klarna, PayPal and Avalara provide Ted Baker with global payment and tax coverage, with future plans to integrate to Fluent Commerce’s SaaS order management system.