Men’s apparel retailer Tarocash has launched its e-commerce site with the assistance of Amblique.

The retailer had recongised in order to maintain its strong market hold, a digital footprint had to be created. The Tarocash website was built by Amblique and showcases a total business management solution for e-commerce, incorporating entire product catalogue management, payment processing and order management.

The website features over 500 men’s products, across three categories – clothing, footwear and accessories. Other attributes are an e-catalogue, style guides and trend reports – The Man and Latest Looks that offer magazine-like editorial content about products and promotions, complete with visually appealing imagery and product details.

Tarocash’s multichannel element is married up online with a store locator presenting the bricks and mortar stores in Australia and New Zealand, as well as a gift voucher offering for in-store use.