Lifestyle fashion retailer Sportscraft has launched a new ecommerce web platform with the assistance of Demandware, which current powers ecommerce sites for international brands such as Nine West, Marks & Spencer, Diane Von Furstenberg and Barneys New York.

The leading on‐demand ecommerce platform combines the functionality, flexibility and customisation capabilities of an in‐house application with the operation benefits of an on‐demand model.

“We wanted to achieve a truly seamless experience for our customers between traditional bricks and mortar and online, and we are looking forward to the additional functionality that we can now provide,” said Daniel Bracken, chief executive of apparel group, parent company of Sportscraft.

New features include:
• ‘I Want It Now’ – which provides same day and twilight deliveries for Sydney orders, provided in conjunction with Mail Call Couriers
• Stock Transparency and In‐Store Availabilities – customers can check the stock levels for each style in freestanding retail stores
• Search Analytics – customers can search product by size, colour and price for desired pieces