Australian fashion label GASP has partnered with Solutionists to launch an integrated e-commerce website.
www.gaspjeans.com.au is fully-integrated with Solutionists’ point-of-sale system Counter Intelligence to deliver real-time stock levels and pricing online. Solutionists’ integration plug-in not only automates the process of delivering a full range online, but shows users stock levels by store, right down to a particular size and colour combo should a customer prefer to visit a physical outlet.
With around 65 per cent of shoppers researching items online prior to in store purchase, GASP’s ‘Find in Store’ feature provides a multi-channel shopping experience for their customers.
GASP’s online back order service also serves to minimise the gap between their customers online and offline experiences. If a particular item is out of stock the estimated delivery date will be calculated and displayed, allowing a customer to purchase with the understanding of a later dispatch date.
James Gilbert, director of Solutionists, said GASP’s ability to understand the need for a seamless experience between their online and offline channels will prove to be an integral part of their multi-channel success.
“Many retailers treat their web stores as standalone shops, where their customers are expecting an integrated experience. If [customers] can get it in-store, whether “it” is product, stock availability, customer services or loyalty schemes, they expect to get it online as well. This inability of many retailers to meet their customers’ expectations is the crux of many failed online ventures,” he said.