Global ecommerce enabler, Shopline has entered the Australian market, claiming to offer unparalleled value for merchants, suppliers and industry partners, rivalling well-established commerce platform, Shopify.

With the launch of Shopline, Asia’s leading ecommerce platform with a base in Australia, merchants can easily migrate their sites to a faster, feature-packed platform designed for success.

“Online retail is about sales, but other platforms have put sales-enablement tools and features out of reach for many merchants; features such as complex product listings, layered discounting and global pricing at the checkout should be in every merchant’s toolkit because they are proven to grow conversion,” Shopline Australia country manager, Jon Levy said.

“At Shopline we include these tools and more in our basic plans because we believe that when our customers grow, so do we.”

Shopline offers a seamlessly integrated omnichannel platform, which means merchants can choose a single platform for their in-store POS and ecommerce sites. This one-stop-shop platform means merchants can attribute marketing effectiveness to the right channel and sync inventory across channels in real time, among many other benefits. The platform unlocks Click & Collect and ship from store functionality for merchants.

Shopline has partnered with leading payment, fulfillment and social partners including Adyen, Shippit, Klaviyo, Xero, Mailchimp, Meta, PayPal, Eiz and Mademine, with more local integrations in the pipeline.

“Seamless integration with the right partners means our merchants can focus on their core business. Shopline is a competitive new choice focused on growth opportunities, both for our customers and for our company, evident in the investment by the company,” Levy added.

“We are investing in local research and case studies to demonstrate how easy it is for any merchant to migrate onto the Shopline platform, and immediately see upticks in site speeds, SEO, global pricing and inventory management and, ultimately, conversion rates. Our team is already supporting merchants who are overdue for greater success, and we expect many more merchants to join them.”

Feature image (L to R): Shopline marketing manager, Karlie Taylor, country manager for Australia, Jonathan Levy and director of sales, Matthew Steele.