Shopify and YouTube have developed a new platform integration to give merchants and creators a new way to connect to consumers, build their businesses, and share their stories.

With the launch of YouTube Shopping on Shopify, merchants can easily integrate their online store with YouTube, reaching over two billion monthly logged-in users.

Shopify merchants can sell their full range of products on YouTube through live stream by tagging and pinning products, product shelf below videos to show a curated list of products, and store tab that features an entire selection of products.

Because Shopify acts as a merchant’s retail operating system, product details including names, images, pricing, and shipping are kept up to date across channels. If a product sells out, it’s automatically removed from YouTube.

Merchants can also track performance of live and on-demand videos directly from their Shopify admin. For select eligible merchants, onsite check on YouTube means consumers can purchase without leaving the platform.

Shopify managing director for Asia Pacific, Shaun Broughton said, “As consumers increasingly turn to social platforms to discover and interact with brands, Shopify’s integration with YouTube creates a new opportunity for independent brands to build their business within the creator economy. This is another example of how our long-term partnership with Google is helping to push the boundaries of D2C commerce on YouTube.”

YouTube vice president of shopping product, David Katz added, “For years, creators have built businesses around their YouTube content, often extending their entrepreneurship into building their own brands, but it hasn’t been as seamless to reach their audience with these products directly on YouTube.

“We’re excited to partner with Shopify to help creators easily bring their stores front and centre for their communities on YouTube, who are increasingly turning to them to shop.”