Leading provider of internet infrastructure for commerce, Shopify has launched a reimagined Partner Program, marking the beginning of a multi-year vision for Australian partners.

Since the inception of the Shopify Partner Program over a decade ago, Shopify’s partner network has become the largest commerce ecosystem in the world.

To make it easier for every partner to build their business with Shopify, the enhancements focus on three areas – exceptional rewards, skills building and a simplified partner experience.

“Our partners play a critical role in advancing commerce in Australia, and supercharging the growth of merchants,” Shopify head of partnerships for Asia Pacific, Rhys Furner said.

“Shopify’s reimagined Partner Program demonstrates our commitment to deliver unrivalled opportunities for partners to accelerate their own business and the success of Australian retailers with Shopify. I’m excited to see the incredible experiences local partners continue to build here for our merchants.”

New incentives

Shopify is significantly expanding program incentives to recognise and reward partners. Partners can now earn up to two times or more in 2023 through revenue share and promotions to re-invest back into their business. Shopify is also focused on helping partners close more deals by increasing its investment in joint marketing and co-selling programs.

Comprehensive education and enablement

Shopify continues to lead the commerce market in innovation, including the recent release of over 100+ new product updates in Winter ’23 Edition. To ensure partners are equipped to bring those innovations to their clients, Shopify is launching the first-ever certification program for Shopify partners, with both business foundation and technical certifications. 

Eight new Shopify Certification courses and specialisation badges will help partners upskill their teams with modules on products such as Shopify Plus, Markets, Checkout, and POS, and business fundamentals like introduction to data, marketing, and developer opportunities. 

Partners now have access to an expanded product and sales enablement resource library in their partner dashboard. These assets, along with ongoing live enablement webinars, are built specifically to support partners and help them grow their business.  

More ways to engage

How partners engage with Shopify and build relationships within the Shopify ecosystem will also be reimagined. Shopify has increased its focus on supporting partners’ education and earnings potential with expanded virtual and in-person events starting with Partner Education Day on April 4 2023. There will also be an in-person event later this year to celebrate and recognise top-performing commercial partners.