Beauty giant, Shiseido Americas Corporation has chosen leading enterprise customer data platform (CDP), Amperity, to help create connected and personalised digital customer experiences across all of its brands, as the foundation of its first-party data strategy.

Shiseido Americas was seeking a comprehensive solution to bring together and manage multiple data sources across its various brands. Shiseido Americas discovered that Amperity is the only platform that brings together data from all online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care to create unified customer profiles.

Shiseido Americas senior vice president of digital transformation, Kristin Morseman said, “As an omnichannel retailer, we are laser-focused on understanding our customers and the channels they want to interact in, while ensuring we are delivering consistent customer experiences. With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”

Amperity’s patented, AI-powered identity resolution and unified customer profiles build a complete customer view enabling Shiseido Americas to target shoppers with affinity-based, personalised communications throughout their journey.

Amperity CEO, Barry Padgett added, “The luxury beauty market is at the forefront of digital innovation, and they are finding unique ways of using data to gain a competitive edge in an omnichannel retail environment. By partnering with Amperity, Shiseido Americas now has the critical data foundation required to enable them to deliver real-time personalised customer experiences across in-store and digital worlds.”