SBS has partnered with sports retailer Rebel Sport to launch The World Game Shop, an online store offering the latest football products.
SBS national manager content sales and distribution Sharon Ramsay-Luck said the partnership is an excellent natural alignment between two football-passionate businesses.
“SBS is thrilled to partner with Rebel Sport to the launch The World Game Shop online, and what more appropriate time than during the year of the FIFA World Cup,” said Ramsay-Luck.
Rebel Sport group general manager of marketing, Matt McInnes, said it was a great opportunity for the retailer.
“Rebel Sport is Australia’s leading sports retailer, and we’re proud to have the opportunity to partner with SBS, a broadcaster truly committed to the world game,” he said.
“We’ve worked together to ensure The World Game Shop has a wide range of football merchandise, which we’re sure fans will love.”
The World Game Shop’s product range includes Nike’s Qantas Socceroos jerseys, as well as the latest in balls, high-performance boots and protective gear.
The launch of The World Game Shop follows the relaunch of the SBS football site The World Game earlier this month and is SBS’ second online store.
Visit the World Game Shop at