Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable.

With social commerce becoming an increasingly important channel, this partnership presents an opportunity for businesses to understand today’s social shoppers and curate personalised content for TikTok’s one billion monthly users.

The partnership will enable merchants to build their presence on TikTok by supercharging merchandiser productivitywith automated smart product feedsthrough a rich in-app experience, delivering personalisation and ad conversion efficiency with TikTok Pixel to easily analyse performance and optimise campaigns, and elevating the customer journey with dynamic video and collection ads to inspire new audiences across channels.

Salesforce general manager of Commerce Cloud, Scot Gillespie said, “Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel, and on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently.

“We’ve already made great strides in helping brands leverage the power of Customer 360 to seamlessly connect with their customers on social through integrations with platforms like Facebook and Instagram, and our partnership with TikTok is the next crucial piece of the puzzle.”

TikTok head of ecosystem partnerships, Melissa Yang added, “TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results. We’re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.”