Salesforce is rolling out a series of new innovations and partnerships to enable companies to modernise their systems, develop more flexible digital strategies, and connect with their customers wherever they are.
“Today, consumers expect retailers to offer their products anytime, anywhere, and this is transforming the shopping experience. With 25% of shopping expected to happen beyond a retailer or brand’s website, app or physical store by next year, companies must quickly adapt and embrace emerging channels to provide their customers with more purchasing options and greater flexibility,” Salesforce executive vice president and general manager of digital experiences, Lidiane Jones said.
These new innovations and partnerships bring together the power and flexibility of Salesforce’s platform with an expansive ecosystem for fast, connected, and highly-personalised shopping experiences.
New integrations future-proof the shopping experience
Integrations announced include adding PayPal at checkout. With a simple, click-based configuration, brands using Salesforce Payments now have more options to reduce checkout friction and drive sales. In addition, Salesforce Commerce for B2B Wholesale Retail built on Commerce Cloud by ISV partner XCentium supports pre-season ordering, in-season re-supply, and fully automated interactions across self-service and sales teams for fashion brands.
Digital intelligence delivers personalised experiences
New Datorama and Tableau features help companies connect and visualise data from their cross-channel marketing campaigns with customer order data from Salesforce Commerce Cloud and Amazon, providing real-time insights and analytics that optimise relationships, ROI, and revenue.
Salesforce Social Commerce for China with Alibaba
First announced in September and now generally available, this platform supports e-commerce across China-specific channels, including social networks and CN websites. Salesforce Social Commerce, hosted by Alibaba Cloud, provides retailers with the tools they need to evolve with China’s ever-growing commerce ecosystem, and easily integrates with digital commerce systems such as Tableau, DingTalk, the retailer’s ERP, OMS, and more.
“The pandemic has accelerated consumer adoption of digital channels and today’s customers expect retailers to meet them wherever they want to shop whether it’s online, in the metaverse, or beyond,” Salesforce Digital360 area vice president, Jo Gaines said.
“New innovations in Commerce Cloud and Marketing Cloud will transform the future of commerce by enabling retailers to unify their data to deliver truly personalised experiences across every channel – helping to drive revenue and build long-term customer loyalty.”