RMIT Online has partnered with Australian retailers, The Iconic, Officeworks and Koala Furniture, as well as global innovation consultancy, R/GA, and sizing technology company, Tec.Fit, to launch a new short course in E-commerce Strategy and Experience.
The first of its kind course provides participants with the necessary tools to integrate a robust e-commerce business model into their organisation.
The course will guide participants through the e-commerce value chain to identify competitive advantages and business opportunities, drawing on best practices from some of Australia’s largest online retailers. They will learn how to generate revenue and develop a strategy and roadmap that consider customer experience and both front and back of house operations.
RMIT Online CEO Helen Souness said: “The global pandemic has spotlighted both the importance and the potential of online retail, and many businesses are fast-tracking their omni-channel offering to meet customer demand.
“While the pandemic has accelerated the rate at which e-commerce has grown, online has always been an inevitable part of the future of retail. The launch of the new e-commerce course is a great way for retailers to stay one step ahead, preparing them for success in a new retail landscape.”
Officeworks general manager for customer experience and e-commerce, David Pisker said that e-commerce has played a critical role for the retail sector, even more so as businesses navigate the post-COVID-19 marketplace.
“Officeworks has been pursuing a successful every-channel strategy for a number of years but the disruption that COVID-19 has caused has accelerated the flight to digital. To continue our growth, we have had to adapt quickly, and we believe this course can help others navigate starting, running and growing their ecommerce businesses and ideas in an ever-changing environment.”
RMIT Online’s E-commerce Strategy and Experience short course costs $1,200 and will run for six weeks, commencing in October. Graduates will receive a credential from RMIT University.