Australians spent an average of $150 on Prezzee’s Valentine’s Day gift cards this year, up from $143 in 2022, according to new data from the digital gifting company.  

Despite giving generously, the cost-of-living crisis has had an impact, with recipients choosing to spend their gift cards on everyday essentials from retailers such as Coles, Amazon, Woolworths and Bunnings.

Prezzee CEO, Jamie Samaha says Australians showed their generosity this Valentine’s Day despite many feeling the financial pinch.

“We’ve already seen this year that consumers are willing to spend their hard-earned money on their loved ones,” he said.

“Our Lunar New Year figures show that the average Australia is spending $150 per gift card, with Australians matching that figure for Valentine’s Day. It’s been interesting watching Australians look for more practical ways to show love to their valentine. The cost-of-living crisis is affecting many hard-working Australians who are now looking for help with their everyday expenses and are moving away from acquiring material items for their loved ones.”

The increased spending comes on the back of the launch of the digital gifting company’s ‘Secret Admirer’ feature. The Valentine’s Day activation offers a digital solution to anonymous gifting, giving Australians the chance to surprise their valentine with a secret gift card.

“Our Secret Admirer activation is reimagining and modernising the anonymous love letter. Prezzee is bringing the excitement and anticipation of gifting back to Valentine’s Day, looking to connect more Australians together through the power of digital gifting.”